Due to the fact that there are so many different social media channels out there today, choosing which one to use as a marketing tool for your business can feel like a pretty overwhelming task at times.
This is especially the case if you are running a B2B company. While B2C companies, like Good Green Moving, can find customers on pretty much every social media network that there is today, B2B companies often find it pretty hard to connect to their target audiences on websites such as Facebook, Instagram, or Pinterest.
Okay, we get that connecting with people on Facebook, Instagram, and Pinterest can be pretty hard for B2B companies, but what about Twitter?
Twitter is a social media network that was launched all the way back in March of 2006. Since that time, Twitter has grown to become one of the most popular social media networks in the world. Twitter counts over 330 million active users every month, as well as around 500 million tweets per day. That being said, Twitter has become not only one of the most popular social media networks in the world, but one of the largest news sources as well. And now, here are some of the reasons why using Twitter as a marketing tool for your business would be your best solution!
Connecting With Your Target Audience
Internet users use Twitter to see what their favorite people, as well as their favorite businesses are up to. Don’t think that this is true? Just go to Google, type the name of your favorite sports channel or your favorite company in the search bar, and add the word ”Twitter” next to it. You will be surprised by the amount of information that there is on Twitter. So, create your very own business profile on Twitter, and reap all the benefits that it offers.
Many businesses use Twitter to help their customers get the answers to all of their questions. You can use Twitter to set up your very own customer support profile, e-mail address, or phone number. This allows you to reply to your customers’ questions in an instant, which means that they don’t have to sit on hold for five minutes.
Analyzing Your Competition
When using Twitter, it is very easy to analyze your competition in great detail. You can check out their profiles to see what they are up to. This puts you in a big advantage, because you have enough time to plan out your next business move.